A European management consultancy creates 3x more exhaustive market mappings using Grasp.

Company

European management consultancy

Market(s)

Europe

Industry

Management consulting

Key data

25

weeks

saved per year automating market analysis

3

times

more exhaustive market research

Problem

Market and competitive analysis, and bottom-up market mappings, were a major pain point.

Solution

Grasp’s AI assistant automated competitive benchmarking and creation of bottom-up market mappings that could be used for deep market analysis.

Case

The team dedicated a significant amount of time to market analysis. In particular, competitive benchmarking and bottom-up market analysis were a particular pain point. This meant that the team sometimes missed competitors and often underestimated the fragmentation in the markets, impacting the accuracy of their size and growth estimates.

‍

Implementing Grasp’s AI assistant, they could get the competitive landscape and exhaustive bottom-up views of any market in no time. They could extract deep data about the companies and cut the market in any way they saw fit. For example, analyzing size, growth and key players in different nisched segments of the market. On average, Grasp’s AI assistant found >3x more relevant players than they identified manually - this meant that it didn’t just save time but also increased the quality of their deliverables significantly.